Cuba Research Paper Example

Cuba Paper Cuba is loaded with rich history, culture, one of a kind religions, ethnic mixes, and government policies.They have a Government so notable for its cunning, misleading, falsehoods, and backstabbing.They additionally are turning into another vacationer hotspot. individuals have been rushing there since 1992, when the travel industry from the United States was allowed.The pioneer of Cuba is the multi year old Fidel Castro who has transformed Cuba into a Communist society. Most socialist states fall not long after their beginning.Cuba, in any case, has endure exchange and visitor sanctions and the fall of its biggest guide, the Soviet Union.It has been a long time since the start of socialist Cuba and the socialist lifestyle despite everything thrives there.To start with Cuba, Along with this is a verifiable outline clarifying the end its colonization to the start of the Castro administering time (Encarta 2000). In Cuba the individuals dress especially like Americans, while there are a few contrasts. The men wear shoes that American teenagers would call Dress Shoes(Yahoo, 2004), while young ladies wear shoes that are dressy however more easygoing (Yahoo, 2004).Morals and morals were totally controlled by the family code, which was passed down. No kid was ever viewed as ill-conceived, if a mother has an unsanctioned romance and the dad isn't the spouse, the husband is as yet the dad. Men are the generally predominant they hold the majority of the occupations, they are leaders of the family unit (Encarta).On 20 dollars per month most families battle to make it. Since 1991 a unique 5-year plan was made to help get however the occasions with out the Soviet Union, or the United States.A vacationers could without much of a stretch go through 100 dollars per day in the event that they just eat chicken and rice, rest in a vehicle one night, in a vehicle, and just bring back a couple souvenirs.People all over Cuba attempt to exploit the sightseers by selling them stogies, offering save rooms in their homes, in any event, offering sexual favors to affluent tourists.Tourists are t

Easyjet Plc Financial Report Analysis (Report) Essay

Easyjet Plc Financial Report Analysis (Report) - Essay Example As the leader of the association, her term has encountered colossal development and extension of administrations. Under the CEO is a group of ten executives, accused of the duty of guaranteeing the coherence just as the exhibition of the organization considering its objectives in the corporate scene. For sure, the great execution of the gathering focuses to the great joint effort, just as the association structure, which encourages simple assignment of obligations, comprehension and responsibility in the top administration. The organization has severe lawful limits that spread the tasks of the business and manages how the organization manages its condition. Organization law plots the arrangements under which the organization works, and specifically, the organization is obliged to reveal its budget reports as per the International Financial Reporting Standards (IFRS) and has a commitment to introduce the genuine status of the organization at the given time. Further, the Company Act of 2006 subtleties the jobs of the executives, just as the lawful necessities that are set up relating how the organization presents its budgetary archives. Present day Airlines organizations work under severe administrative measures and Easyjet PLC that guarantees effectiveness in conveyance of administrations just as decreasing unstructured procedures that have kept on preventing the full advancement of current air terminals. In fact, the organization keeps on pushing for legitimate changes that will present more spaces in the treatment of air terminal ground tasks, a move that will expand rivalry and increment proficiency. The organization keeps on working under the European Union administrative rules, and the ensuing improvement in the foundation in the locale has profited EasyJet PLC’s tasks. Contemporary associations flourish or fall flat relying upon the capacities of its supervisory group to control the association in the

Congrats Jenn Lai 11, Rhodes Scholar

Congrats Jenn Lai ‘11, Rhodes Scholar Today, the Rhodes Trust announced the 32 Americans who have won the 2010 Rhodes Scholarships. The Rhodes Scholarship, described as the oldest and best known award for international study, includes among its winners political figures like Bill Clinton, George Stephanopoulos and David Souter; scientists like Edwin Hubble, Robert J. van de Graaff and Brian Greene; journalists like Nicholas Kristof, Michael Kinsley and Walter Isaacson; and MIT Admissions bloggers like Melis 08. This year, MIT senior Jennifer Lai 11 has won the Rhodes Scholarship. This brings MITs count to 44 Rhodes Scholars, and 7 in the last four years. Below, find Jenns official biography from rhodesscholar.org (links mine): Jennifer I. Lai, Honolulu, Hawaii, is a senior at the Massachusetts Institute of Technology, where she majors in biological engineering, music and theater arts. A pianist at the same professional performance level as students at the finest conservatories, she has a perfect record at MIT in advanced courses across mathematics, physics and engineering. She has done research in the molecular basis of glioblastoma and in the use of engineering tools towards the development of protein therapeutics. Jenn also is active in her sorority and with a support organization for HIV-positive individuals. She plans to do the M.Sc. in integrated immunology at Oxford. Two stories to share about Jenn: 1. She is a really good pianist. In 2009, she played Gershwins Rhapsody in Blue at Bostons Symphony Hall with the Boston Pops. (For most people, that would be the accomplishment of a lifetime Jenn has already topped herself, I guess!) I was so excited when I heard that Jenn was going to play this piece (possibly my favorite piece) with the Pops that I did a lot of legwork to try to get the performance videotaped, so we could show the video to people like you on occasions like this Sadly, after weeks of efforts, this was the reply I received on May 31, 2009: the musicians union rejected our request to tape Jennifer Lais portion of the concert So sad. The best I can do is a photo from the concert: 2. Did you know Jenn Lai used to be Jen Lai, before MIT? Its true! Heres what she wrote on a blog entry I wrote almost 4 years ago: a while back, i was disappointed to find out that [emailprotected] was taken cause pretty much everyone knows me as jen lai (jen lai also happens to be a noodle place at fanueil (sp?) hall numerous friends who visited boston sent me emails: omg, theres this place called jen lai! with attached photo of the sign. when i visited boston myself, i just had to go take a picture under it.) so i guess ill be going with [emailprotected] i hope the other jen lai at MIT wont mistakenly get my email next year. also, i guess ill have to start spelling jen with two ns. Posted by: jen(n) 11 on May 9, 2007 11:56 PM Heres what Jen Lai (the restaurant) looks like: Congratulations Jenn!

Money does not Bring Happiness - 938 Words

Do you know someone rich and famous? Is he confident, popular, and joyful all of the time—the epitome of mainstream success? Or, on the other hand, is he stressed, having second thoughts about his life choices, and unsure about the meaning of his life? I am willing to be that it is the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false, even potentially dangerous definition of success. Marketers want us to believe that having lots of money, living in a big house, and owning all of the latest cars, fashions, and technology is the key to happiness, and hence, success. This overstated, falsely advertised myth is hardly ever the case in real life. True success requires respect, appreciation, integrity, and patience—all of which are traits that by human nature are genuinely difficult to attain—especially in the face of modern marketers who relentlessly deceive us, control our thoughts, and usurp our independence in order to increase their bottom line. Marketers want us to believe that living a selfish life, involving nothing but the pursuit of money and fame will bring success and happiness. Sadly, this is not true. Money is comparable to the often-mentioned new toy—fun while it is brand new and fresh, but terribly boring and unexciting after a few hours of play. Though money can buy conveniences and comforts, one needs much more than superficial luxuries to live a successful, well-balanced life. Money does make lifeShow MoreRelatedDoes Money Bring Happiness?1338 Words   |  6 PagesDoes Money Bring Happiness? This often quoted phrase is so overused and jaded that even though we know that it is true, we tend to ignore it. We want to believe that there is an easy way out of being unhappy and believe me overcoming your emotions and teaching yourself to be happy can be more difficult that earning some bucks! All of us have at some point in time or another seen extremely rich, wealthy and famous people unhappier than what we would expect them to be, given the amount of materialRead MoreDoes Money Bring You Happiness?967 Words   |  4 Pages Does Money Bring You Happiness? How would be your life if you were a millionaire? I am completely sure; you would live in a deluxe villa in the center of the city. You won’t only be disquieted for your safety needs; but also, be able to meet your luxury needs. You would spend your holidays in best places in the world. If you have lots of money, you would provide the best facilities for your family and try to make a pleasant life for them. Money can solve almost all of our problems and help us forRead MoreEssay on Can Money Buy Happiness?1721 Words   |  7 PagesJanuary  24,  2015   Does  Money  Really  Bring  Happiness?      John  Locke  once  stated  that  all  men  have  the  right  to  life,  liberty,  and  property.  The   author  of  the  Declaration  of  Independence,  Benjamin  Franklin,  changed  this  statement  to  the   right  to  life,  liberty,  and  the  pursuit  of  happiness.  People  have  the  constitutional  right  to  be   joyful  and  therefore  strive  for  it,  but  what  is  it  that  really  brings  people  glee?  Many  people   believe  that  the  answer  to  this  question  is  simply  money.  They  think  that  the  more  money  they  Read MoreMoney and Happiness1743 Words   |  7 PagesCan Money Buy Happiness In todays materialistic world, the phrase that ‘money cant buy happiness is tending to be proved hence otherwise. Social research and surveys have shown results based on an individuals income, health and the political scenario which is dominant in his or her region. It is quite obvious that the gap between the privileged and the not so is growing into a great divide giving rise to different class and status, thus defining ones social circle. It should therefore be understoodRead MoreMoney Can Buy Happiness1523 Words   |  7 PagesHappiness is a mental state of well-being characterized by positive emotions ranging from contentment to intense joy†. Notice that happiness is within the range of contentment to intense joy. Every single thing in the world which brings contentment or joy costs money and therefore, it is money which brings happiness. Nothing can be yours without money being spent either by the person experiencing this happiness, or by others spending money so that they can be happy. For example, even peopleRead MoreHappiness Essay745 Words   |  3 PagesHappiness is something that is wanted by almost everyone;people that are rich, and plebeians and some like to assert that they are happy. Everyone has a different way of experiencing happiness or getting happiness. While they try to get happiness even if it will be an ample amount of happiness, they try to avoid being aghast. Some people like clothing or electronics while some like relaxing at vacations where they can be around facetious people and enjoy themselves. Each individual person experiencesRead MoreMoney Can Buy You Happiness936 Words   |  4 PagesMany people say that money cant buy you happiness, well I don’t find that to be true. Having a large amount of money has become a dream in many peoples lives. Although money can buy you thing you wa nt to make you happy, happiness is only bought by the people you surround your self with. Many people are convinced that money can buy a person happiness, however most happiness comes from families and friends. Money can buy you happiness because, money can buy you security, stress free, healthcare, andRead MoreCan Money Buy Happiness?1324 Words   |  6 PagesCan money buy happiness? It’s a philosophical question that has been discussed for centuries and there is no simple answer. For example, Graham Hill in â€Å"Living with Less. A Lot Less† gives his input on this highly debated topic through a multitude of short anecdotes. She asked herself not if â€Å"Money can buy happiness,† but if money could â€Å"help buy happiness† (Rubin 293). She also brings up the idea of modest splurging and spending out as methods of using money to help one buy happiness. Rubin describesRead More`` Once Upon A Time, Is An Idealized Start Of A Truly Happy Ending1519 Wor ds   |  7 Pagesimage of what happiness truly is, but that’s not reality. Happiness can be expressed in many different ways. It’s anything that will bring positivity and light into to a person’s life, and puts a smile on their face. In the dictionary, happiness is defined as an indication of or is characterized by pleasure, contentment, or joy. Happiness can be expressed in various ways, two being self-discipline and physical activity, but people must remember that money does not buy this happiness. For one, self-disciplineRead MoreRelationship Between Wealth And Happiness1328 Words   |  6 PagesDoes wealth equal happiness? According to the novel Great Expectation by Charles Dickens, the correlation between wealth and happiness is debatable, depending on the person and their lifestyle. For example, Herbet viewed money as a blessing but not something that necessarily brings him happiness; however, for Pip he can never have enough money and it is his idea of happiness. Herbert was born wealthy so in his state of mind it is casual to have exceptional amount of money. When Pip transform to a

Jerusalem City of God, City of Blood - 2323 Words

Jerusalem’s name has been historical linked to two concepts; the â€Å"City of Peace† and the â€Å"City of God.† Although history has proved the â€Å"City of God† to be true, the former has rarely occurred for continuous decades. Jerusalem is constantly a city in dispute, where even the age of the city is an example of this concept. Jews consider Jerusalems history to start 3000 years ago when David established the city as capital of the United Kingdom of Israel. Palestinians, believing they are the descendants of the Canaanites, say the city is 5,000 years old. The great disputes seem unjustified when pictures of Jerusalem are viewed. The city is a desert between the Mediterranean Sea and the Dead Sea lying at the intersection of Israel and the†¦show more content†¦Groups like HAMAS who work both to offer aid and education to the Muslim Palestinians and also guns, bombs, and military equipment to the same people have presented a constant endangerment(Lawrence). The weapons of violence have lead to suicide bombings within 200 yards from the Temple over the past decade. Riots between worshippers at The Western Wall and Temple of the Mount are so common place that nearby Makassed Hospital on the Mount of Olives must be open around the clock to accept the injured (Hamad). Muslims living in Jerusalem are peaceful worshippers and citizens as a whole. Many religious leaders in Jerusalem and the United States have come out to denounce violence that is supposedly â€Å"Koran based.† One such example is Taha Jabir Al-Alawani, President of the Fight Council of North America and President of the Graduate School of Islamic and Social Sciences. He officially issued this fatwa with the last few months; â€Å"All Muslims ought to be united against all those who terrorize the innocents, and those who permit the killing of non-combatants without a justifiable reason† (A-Alawani). Despite such a clear message, violence is still common place in Jerusalem, with little hope for stability. Judaism and the religion/secular nation of Israel have the strongest commitment of any group involved which stems fromShow MoreRelatedJudaism, Christianity, And Islam1649 Words   |  7 Pagesground.† Whereas Jerusalem is just a common city in an ordinary man s eyes, this viewpoint changes dramatically when it comes to a religious man. For the three monotheistic religions of the West- Judaism, Christianity and Islam, Jerusalem is considered one of the most important and sacred places in the world. The land acquired its sanctity through numerous manifestations of the divine in biblical times. Even though Jerusalem does not have extraordinary physical features of a city in antiquity, itRead MoreEverlasting Covenant: Isaiah 24: 1-51479 Words   |  6 Pages24: 1-5 God does not enter into any relationship without entering into a covenant. A covenant must consist of a relationship between humankind and God; and, it is eternal, which is why it is called an everlasting covenant. The everlasting covenant can only be broken if man fails to maintain an intimate and personal relationship with God or chooses separation from God through sin, as was the case with Israel. Their hearts had strayed and many sins entered their lives. It was not God who divorcedRead MoreReligion, Judaism, And Islam1389 Words   |  6 Pages The city of Jerusalem, located in the country of Israel, is considered to be one of the holiest cities on Earth. 890,428 individuals are currently living in the city (â€Å"Where is Jerusalem†). What makes Jerusalem such a holy land is because of its significance to three religions: Christianity, Judaism, and Islam (â€Å"History of Jerusalem†). While Jerusalem is considered â€Å"the holy land†, it is also a plac e that has endured countless wars, bloodshed, and controversy. The city has been ruled by infamousRead MoreReading The Old Testament Prophets1045 Words   |  5 Pageswhich is written in poetic verse, informs the reader of Gods judgment and salvation. Isaiah focuses on the salvation that will come through the Messiah. It was the prophet Isaiah’s desire that those who heard and read his words would be convicted and turn away from evil and turn their life over to God for forgiveness and healing. In regards to Isaiah 1:1-19 it is about Israel’s condition and God’s solution to it. The judgment from God had come upon the people of Judah because they had sinnedRead MoreAfter God Made Covenants With Noah And Abraham He Then1732 Words   |  7 PagesAfter God made covenants with Noah and Abraham He then made a tribal covenant with mankind through the Mosaic Law on Mount Sanai. He stated, â€Å"If you will follow my Righteousness, then you will be my people and I will send an angel for your protection and drive out your enemies before you.† The people answered God with oh sure we will adhere to Your commandments of covenant, no problem, but when Moses was barely out of site to receive the commandments they took the gold that God give them and madeRead MoreEthics Of History : The Crusades1661 Words   |  7 Pagespower of God with which he is invested, immediate remission of sins. He encouraged them to go out and raise money to support the war effort in the Spring. The pope did not realize the excitement this would cause. Five armies were assembled consisting not only of noblemen but of the common peasant as well. To the lay person this was a treasure beyond any imagination. They felt if they went on the crusades it would guarantee personal salvation. They believed they were, instruments of God, andRead MoreImpact Of The Crusades On The Beginning Of A New Era1549 Words   |  7 Pages‘Peace and Truce of God’, which limited the use of fighting. It was the church’s first step towards peace, and reformers were making headway into this new era. The Crusades were an event that would change not just political and religion ideas of the society but also the minds of the people who are in these political and religious groups. An eyewitness to the accounts of the crusades is Fulcher of Charters who wrote of his findings in the book â€Å"A History of the Expedition to Jerusalem 1095-1127.† WhereRead MoreA Crucifixion Outside The City Of Jerusalem977 Words   |  4 Pagesa crucifixion outside the city of Jerusalem, discernible by the centrally planned church and rounded red rotunda in the background of the city. Rounded structures that resemble towers align the walls of the city, another definitive element of the biblical city. Although the painting clearly represents an idealized Jerusalem, it emulates a contemporary European town of the Northern Renaissance age, with Gothic architecture and what resembles shops at the front of the city. The painter also depictsRead Mor eThe First Crusade1362 Words   |  6 Pagesawaited the return of Christ and feared the Wrath of God. Religious people wanted to make up for their sins and avoid the horrors of eternal damnation. Clergy members were often consulted to figure out what would be a suitable penance. The Church itself still frequently imposed pilgrimages as a penance (Campbell p.14). A pilgrimage to the Holy Land was not an easy task to say the least. The road to Jerusalem was jagged. On the way to Jerusalem, pilgrims were often murdered by thieves. They wereRead MoreWhat Caused the First Crusade, and was it a Success?1324 Words   |  6 PagesFirst Crusade was cause by conflicts between the Christians and the Muslims for the Holy Land, Jerusalem. Jerusalem was the holy city for all three groups of different faiths; the Christians, the Jews, and the Muslims. For the Christians, Jerusalem was where Jesus was crucified and resurrected. For the Muslim, Jerusalem was the place where Muhammad had ascended to heaven. For the Jews, it was their God s city and it was the sit of Solomon s temple. The main idea of the First Crusade was good against

All Summer in a Day Essay Free Essays

All Summer in a Day Essay In the shorty story, All Summer in a Day, by Ray Bradbury, the author expresses a tone of enthusiasm and excitement. On the planet Venus, the sun only comes out once every seven years, and when it does, it only stays out for about two hours. Margot is a 9 year old girl who was only two years old the last time her eyes met the luminous sunlight. We will write a custom essay sample on All Summer in a Day Essay or any similar topic only for you Order Now She has dreamt about this day ever since she made that contact, and today is finally the day that she gets to feel that warm sun beaming down on her again. Because she was so caught up in her own little creative world, dreaming about this day, Margot typically shut the rest of the world out, which included her fellow class mates. Margot’s class mates don’t like her so they pick on her, and bully her every single day, all due to Margot not wanting to play games and sing songs with them unless they have something to do with the sun coming out. As a result of their hatred for her, the students decided to lock Margot in the closet when the teacher decides leave the room for a few minutes to prevent her from seeing the sun come out. All of the children surround the window as they know that something magnificent is about to occur. The typical rainy weather finally comes to a stop and everything becomes absolutely silent. So silent that they can hear each others presence. They can’t even hear Margot ‘s pounding on the walls of the closet doors begging to be released. As the sun at last creeps through the mist of the ugly rain clouds in the sky, the children are filled with joy and playfulness. Just then, the teacher comes back into the room and shouts â€Å"Who wants to play! All of the children race outside to play in the glorious sunlight and let the fire burn their craving bodies. Page 8 describes the terrain and environment of plant Venus at this very moment, â€Å"They stopped running and stood in the great jungle that covered Venus, that grew and never stopped growing, tumultuously, even as you watched it. It was a nest of octopi, clustering up great arms of flesh-like weed, wavering, flowerin g this brief spring. It was the color of rubber and ash, this jungle, from the many years without sun. It was the color of stones and white cheeses and ink, and it was the color of the moon. One girl suddenly screamed out of no where as she opened her palms to a terrifying drop of rain. This marked the childrens’ last thirty seconds of their brief, glorious spring time. When the children finally got shoved back inside in class room by the adrenaline rush of the thunderous lightening from the hideous gray sky, they remembered that Margot was still locked locked in the closet and began to feel bad as they slowly creeped open the doors to let her out. Margot had missed the chance to make her wildest dreams come true. How to cite All Summer in a Day Essay, Essay examples

Social Marketing

Question: What is social Marketing? Explain. Answer: Project Title Social Marketing: Social Networks more Persuasive than Traditional Word-of-mouth. The project discusses the concept of social marketing and its preference over the old-age marketing trends. Research Questions Traditional marketing practices have used a number of modes of communication for the marketing purpose such as television, radio and print media. However, with the increase in the use of Internet, there has been a shift of marketing techniques from the traditional to the social marketing.The research targets the advantages and significance of the social marketing over traditional word-of-mouth. It also makes an attempt to answer the reasons for the immense shift in the marketing techniques over a period of a few years (Shima, 2008). Project Description Marketing is a concept that works towards forming a bridge between companys capabilities and customers expectations such that both the parties are satisfied as an end result. The basic aim behind any of the marketing strategy is to fulfill the needs of the customers with utmost perfection (Wood, 2014). There are a number of marketing strategies that are adapted by the organizations since a long period of time. Over the past few years, social media marketing has emerged as a concept and marketing strategy that has taken over the traditional practices. The project discusses the same and outlines a comparison between the two along with the significance, assessment milestones and team charter. Project Aims The project is a research work that analyzes the concept of social marketing and the preference of social networks over the traditional practices in the domain of marketing. Following are the aims that must be accomplished by the end of the project: To determine and understand the meaning of social media marketing (Cowden, 2014) To list the advantages and reasons of preference among the users for choosing social networks over the traditional word-of-mouth To explain the significance of social media marketing at local, national and international level To discuss the research questions around the project title in detail To list the assessment milestones and team charter for the successful completion of the project Project Background Internet is the basic necessity in the present generation and the application of the same has spread over every single sector in the current era. One such area in this regard is the marketing processes and principles. Social marketing is a concept that makes use of social networks over the internet for the application of marketing techniques and processes with the basic aim of reaching out to maximum number of customers to fulfill their needs and requirements. The project explains the concept along with its reasons of increase in use and practice over the traditional concepts.The concept of social marketing has grown to such level that dedicated social marketing teams are being deployed in the organizations for the development of effective marketing strategies to achieve success of the brand and the product. Project Phases The project will be completed in three phases as: Evaluate and Plan This phase will include the research on the basic details essential for the project such as study of the project background and understanding of the project objectives. It will also include the carry out of situational analysis to understand the specific requirements of the project. The task of budgeting will also be done in this project to determine the expenses required in each of the activities. The outcomes from this phase will include: Evaluation Plan Project Budget Design and Develop After gathering the requirements and gaining an understanding of project background and objectives, design of the marketing strategy along with the development of the strategic marketing mix will be done. Strategic marketing mix will be based upon the 4Ps associated with the project as: Product Price Place PromotionThe outcomes from this phase will include: Marketing Strategy Implementation The final phase will be the implementation phase in which the marketing strategy developed earlier will be applied in practice. It will begin with the creation of an implementation plan and implementation of the marketing strategy as per the plan. The outcomes from this phase will include: Implementation Plan Implementation Report Significance of Social Marketing The significance of social marketing at local, national and international level is huge. It has become relevant and mandatory for the companies to develop social marketing strategies to spread awareness about their products among the customers and gain customer loyalty in return through this very medium. Big giants in the market along with small and medium level industries and the new entries in the business world, all are trending towards social networks for marketing. Social networks such as Twitter, Facebook, Instagram and blogs are used by the companies to reach out to the customers. It is significant at all level of business due to the following reasons: Social marketing helps in developing customer base with ease at any of the geographical location. It makes it easy to reach out to the international customers by promoting their products on the social media. Customers are also involved in the process of decision making by including the feedback received on the social networks. I t helps in gaining the customer engagement and also provides a personal connect. Social marketing also promotes connecting with the peers and gaining an insight in their target audience (Neti, 2011). Social Marketing over Traditional Marketing Techniques There are a number of reasons behind the preference of social marketing over the traditional word-of-mouth practices which are as listed below: Social marketing enables the organizations to have increased traffic and subscribers associated with them. Social marketing allows the companies to build new business partnerships which are rather difficult to achieve through traditional practices. Marketing expenses are lesser in the social marketing approach as compares to the traditional practices. Social marketing does not rely on the geographical location or area which enables more and more customers to be associated with the brand and the product. Ease of availability and accessibility allow the social marketing medium to be preferred by the customers. Customer interaction and involvement with the product and the marketing strategy provides a flavor of personalization in case of social marketing. The same is the reason for increased customer engagement and association through social mar keting and networks. Exposure for the business is increased through the use and practice of social marketing. Team Process Management Team MeetingsThe team meetings that will be conducted during the project timeline will include the following procedure: Circulation of project agenda before the meeting. Code of conduct to be followed by all attendees which includes timely arrival, advanced communication in case of absence, active participation and use of polite tone. Record of minutes of meeting will be kept and circulated to all the team members (www.teamhelper.com, 2016). Decision Making Process The decisions will be taken by the project manager after taking and considering the view points of the entire team. In case of conflict, final decision will be of the Project Manager after the round of voting in which majority decision will be considered. Roles and Responsibilities Project Sponsor: Responsible for funding the project and providing the project requirements Project Manager: Responsible for creating the project plan and other deliverables along with resource allocation Marketing Head: Responsible for developing a social marketing strategy and the evaluation and implementation plan Social Media Expert: Responsible for assisting the Marketing team with the latest trends in the social media world Marketing Resources (2): Responsible for fulfilling the actions as guided by the Marketing Head References Adshead, F. (2016). Social Marketing Works. Retrieved 26 July 2016, from https://www.nsmcentre.org.uk/sites/default/files/Social_marketing_works_NHS.pdfCowden, A. (2014). https://skemman.is/stream/get/1946/18659/43199/1/MIB0614_Thesis_Anna_Cowden_EffectofSocialMediaMarketingonTraditionalMarketingCampaignsinYoungIcelandicCompanies.pdf. Retrieved 26 July 2016, from https://skemman.is/stream/get/1946/18659/43199/1/MIB0614_Thesis_Anna_Cowden_EffectofSocialMediaMarketingonTraditionalMarketingCampaignsinYoungIcelandicCompanies.pdfLefebvre,. (2016). Theories and Models in Social Marketing. Retrieved 26 July 2016, from https://socialmarketing.blogs.com/Publications/Theoretical_Models_in_Social_Marketing.pdfMerrill, T., Latham, K., Santalesa, R., Navetta, D. (2016). Social Media: The Business Benefits May Be Enormous, But Can the Risks -- Reputational, Legal, Operational -- Be Mitigated?. Retrieved 26 July 2016, from https://www.acegroup.com/us-en/assets/ace-progress-report-social-media.pdfN eti, S. (2011). SOCIAL MEDIA AND ITS ROLE IN MARKETING. Retrieved 26 July 2016, from https://www.ijecbs.com/July2011/13.pdfShima, A. (2008). Traditional Marketing vs. Internet Marketing A comparison. Retrieved 26 July 2016, from https://www.diva-portal.org/smash/get/diva2:121411/FULLTEXT01.pdfWood, M. (2014). Introduction to the Principles of Social Marketing. Retrieved 26 July 2016, from https://wsmconference.com/wp-content/uploads/2014/10/ESMC-Intro-to-Social-Marketing-Sept-2014.pdfwww.teamhelper.com,. (2016). Team Charter. Retrieved 26 July 2016, from https://www.teamhelper.com/sample/TC_GuideSample.pdf Social Marketing Question: What is the Social Marketing? Answer: Introduction The current assessment is on the analysis of the case study of the social marketing towards the adoption of pets by reviewing the websites which have been promoting for the adoption of pets which is a social marketing approach that has been developing the activities by aiming at the changes in the peoples behavior and maintaining them for the benefits of the people and the society in whole (Armstrong et al., 2014). The products are promoted by describing the unique points of it with the combination of the ideas from the social sciences and the commercial marketing, the social marketing has been proven to be the tool for influencing the behavior in a cost effective and sustainable manner. It gives you the idea of deciding on: Who are the people to work with What is the behavior to influence How to move forward about it What are things used to measure it Description of organizations RSPCA The RSPCA is known to be an organization that is independent and a non government community which is based on the charity of providing the care for animals and their protection services. There are around 40 shelters which are run by the RSPCA and it consists of a staff of around 1000 employees. For delivering all the services to the animals it costs them more than 100 million dollars, which is helping in improving the lives of the animals in the Australia. Most of the money that is gained by this organization is donated by the people and also from the initiatives taken for fundraising (Browne et al., 2014). There are also other sources such as RSPCA patrons, business partnerships and the grants available for this organization. WWF WWF stands for World Wildlife Fund, which was started in the year 1961 on 29th April in the small area called Swiss town of Morges and very soon it has received the approval of the royal seal. The partnership of this organization is very unique in which the government leaders, business and the scientists are involved. It is supported and guided by the HRH Prince Bernhard of the Netherlands and the HRH The Duke of Edinburgh (Bhattacharjee, Berger Menon, 2014). There was an urgent call from the group for the global action which insisted for the stop of a large number of wild animals from being hunted since their existence and the habitats are being destroyed so as to protect them from getting extinct (Crouch Housden, 2012). For the past 50 years, the WWF seems to grow into the independent and the most influential largest organization for conservation of animals in the whole world. The organization is having supporters of around 5 million globally and it has been operating in more than 100 countries (Costa Vila, 2014). In the year 1978 on 29th June the establishment of WWfF has taken place in Australia, during which only three people were there as the working staff from the old factory located in Sydney. The budget for conservation during the first year operation was nearly 80000 dollars. At present this organization is the largest conservation place in the nation which is being supported by more than 500000 supporters and have projects across Australia and the Oceania region (Desbordes, 2012). PS of Marketing The 4 Ps of marketing are the elements which are used by the organization are for the benefits of the wildlife animals and for the adoption of pets for their care and protection includes: Product Price Place or distribution Promotion Product: In terms of marketing the term product can be defined as the thing which can be offered in the market for satisfying the needs or the wants of a customer. The first P out of four marketing Ps in the marketing is the product. The product can either be a touchable good or the intangible one which is fulfilling the needs of a customer. Here the product refers to either the wildlife species or the pets which can be adopted so that they get human care and attention. Whereas the wildlife species can be protected from being extinct by adopting them funds can be provided to them for their better life of conservation (DeConinck Stilwell, 2015). The people can get the product that is according to their expectations that is any breed or any species that they are wanting for can be adopted as the organization is providing a wide range of choices in making the decisions. The people can have the core benefits of care which show as the recognition for sympathy, compassions and the tendern ess for the animals and for them too. The behavioral change an also be benefited by adopting a pet and in turn one can provide support for its living. The augmented product that a customer can have is the desired animal that an animal lover can get from these organizations (Kotler, 2012). Price: The term price in marketing can be defined as the value that can be put on for a product of the service which is resulted from the calculations from all dimensions, extensive research and the understandings and the abilities of risk taking. The strategy of pricing is taken into account by considering the segments such as the ability of the customer to pay, as per the conditions of the market, the actions of competitors, the trade margins and the input costs among all (Kumar et al., 2013). While adopting the pet the organization would verify about the family and would take whether the pets are going to the right place or not. The price for the animals are not fixed, but it says to fund for the organization which is used for protecting their habitat, preservation of food and it will make sure that it will take care of the safety of the species that is going to be endangered bother globally and locally (Kotler et al., 2015). The ongoing pricing can be fixed in any of the means li ke ether donating the things by taking the initiative for raising the funds for the benefits of animals in the organization. Place or distribution: The term place or distribution can be defined in terms of marketing as placing the right product with the right price and at the right place. It is very critical for determining the ideal locations for converting the potential clients into the actual clients. In the current situations, even if the transaction does not occur on the web the initial place where the potential clients are contacted and converted to their customers is through online. However, the organization takes into consideration various things while adopting or donating the animals by checking the family background and decides whether they are placed in the right family or not (Lusch Vargo, 2014). After that the animal can be selected as per the environment of their family and according to their lifestyle which consider incredibly important by them. The process of adoption taken place only if they make sure of a perfect fit of the animal. The adoption journey ends only after training the animal so that it forms a vital part of the family. The product can be obtained by visiting the place and making the choice or it can be processed through the website. (Marta et al., 2013). If the person is an animal lover and provides all the evidences that are required by the organization and if it feels secure then it is a quite simple process. Promotion: The term promotions can be defined in terms of marketing as the product that is used for bringing awareness among the people so that the sale are generated and the market is developed for that product. The information about the product should be relevant and should be unique from other products. The promotion can be carried out by social marketing, public relation, campaigning, advertising and many more (Zaltman, Olson Forr, 2015). The messages that are passed on to the potential customers is that the Australia is the overwhelming nation in loving he animals which finds that there are some people in the community who are treating the animals cruelly. So these organizations are committed to helping these animals by their services. Their main motto is to protect the animals from becoming extinct and to reduce the threats that are posed to them from various factors (Xu et al., 2016). The messages that are being promoted are to bring the awareness among the people, which are the social messages for the welfare of the society to the animals. The community awareness is created in regards to the human treatment towards the animals along with giving information about animal care and their adoption facilities. Conclusion In this report the social marketing of the animal, adoption organizations has been discussed where the firms are mainly focusing on those potential customers who it exactly for their awareness programs that is mainly the animal lovers so that they can get a shelter for their good life conservation. Their main mission is to eradicate cruelty towards animals and create love for them and also let the right people know about the information regarding the adoption facilities. The other group of focused individuals is the one who is dedicated in catering the services for the wildlife conservation. The marketing criteria adopted by these organizations are so perfect that it fits for any kind of market that is targeted. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014.Principles of marketing. Pearson Australia. Browne, S., Sharkey-Scott, P., Mangematin, V., Lawlor, K. and Cuddihy, L., 2014. 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